The deal is part of the company’s move to expand into new US markets

Game Lounge, through its holding company Game Lounge Sweden AB, has announced plans to diversify its strategy through an agreement to acquire the premium domain name Betting.com.

The acquisition is the next step for Game Lounge as it expands its remit to include new US markets. Earlier this year Game Lounge acquired Panorama Partners Ltd (Bettingmetrics), a company with strong product focus in the betting vertical.

“This acquisition is part of our strategy to expand our position in attractive and fast-growing verticals. The US Online Sports Betting market is growing fast and estimated to be worth over 5 billion USD in 2025. We see a great fit with our most recent investment in Bettingmetrics. It gives us the opportunity to improve our market position in the US and supports our mission to become the leading sports betting community in the US and beyond”, says Jonas Cederholm, Founder of Game Lounge.

He went on to say that Bettingmetrics will be re-branded as Betting.com in the coming weeks and that they ‘look forward to working with both new and existing customers on this project’.

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