Playtika Holding said it had agreed to take a $25 million minority holding in Turkey’s Ace Games as part of its new games investment strategy.

Ace is the developer of Fiona’s Farm, a free-to-play casual mobile game.

“Our investment in Ace Games is an important milestone in the execution of our new games investment strategy as Playtika continues to seek exposure to high-growth potential game IP in cost-effective ways,” said Robert Antokol, CEO of Playtika. “The talented team at Ace has built a best-in-class and innovative product on the ‘Match-3 and Meta’ game model.”

Playtika said it can complement Ace with our LiveOps and Digital Studio capabilities.

“Playtika has an unrivaled reputation for delivering superior in-game experiences, scaling mobile games to global dominance in their respective categories,” said Hakan Bas, Founder and CEO of Ace. “We are excited to be teaming up with Playtika as an investor and partner that will help us continue to grow this title, and possibly others, into leading mobile game franchises.”

Bas founded Ace in 2020. He was also the co-founder of Peak Games, which developed Toy Blast and Toon Blast.

Playtika said the team has a proven track record in the casual gaming space.?

Saying goodbye to 2022, facing fully-forward towards 2023

That’s a wrap on 2022, and what a terrific year it has been! We at SiGMA Group are incredibly grateful to all the delegates, collaborators, sponsors and of course, the core team itself whose hard work and support is crucial to hosting the landmark quality events everyone has come to associate with the name SiGMA.

That being said, the world keeps on turning, and so shall the wheels of this event-hosting machine that was kickstarted in 2014. Coming right up is SiGMA Group’s premier event into Africa, with Nairobi 2023 set for next January. Visit our?webpage?for more information!