We’re excited to announce that Karen Cooke will take the helm as an advisor for SiGMA Asia. She will work closely with the Group to further develop a strong land-based segment for the SiGMA Asia expo and conference. Currently held in the Philippines, the event will include a dedicated space on the floorplan for large-scale exhibitions and a targeted focus throughout the conference on the trends and challenges driving the region’s land-based sector forward.

Speaking with SiGMA News, Karen said, “I am thrilled to join the highly respected SiGMA Group. I look forward to putting my many years of experience to good use in this.”?

Commenting on this, Neil Shih, Managing Director for SiGMA Asia, said, “We recognize the Philippines’ emergence as a significant gaming hub in Asia, encompassing both online and land-based gaming. In 2023, several land-based companies joined forces with us to showcase gaming machines at SiGMA Asia 2023. As we look forward to 2024, our goal is to further integrate a land-based component into our event, and we are thrilled to welcome Karen’s valuable insights.”

Karen Cooke, currently the Managing Director of Swan Events is a seasoned industry professional with a remarkable track record in the world of gaming and entertainment. With extensive experience, she has become a respected figure in the global gaming community – bringing an impressive legacy to the table. 

Having previously served as an integral part of leading organizations such as Clarion Events, Karen’s expertise lies in strategic event planning, industry insights, and fostering connections within the gaming and hospitality sectors.

During her tenure at Clarion, Karen Cooke played a pivotal role in curating world-class conferences and exhibitions that brought together industry leaders, innovators, and stakeholders. Her dedication to delivering high-impact events contributed significantly to ICE’s reputation as a premier platform for networking and knowledge-sharing in the gaming industry.

Karen continued to excel in her capacity as Show Director, providing valuable insights and guidance in launching successful gaming-related initiatives and trade shows worldwide.   Her ability to identify emerging trends and her unwavering commitment to enhancing the gaming experience have made her an influential figure within the industry.

Karen Cooke continues to make substantial contributions to the gaming and entertainment sectors. Her remarkable career trajectory is a testament to her dedication to advancing the industry, forging meaningful connections, and ensuring the success of gaming events and exhibitions on a global scale.

The next edition of SiGMA Asia takes place between the 3rd and 6th of June, 2024, at the SMX Convention Center in Manila, Philippines.