The operator plans to rebrand all its 14 brick and mortar casinos creating an omnichannel brand

Bally’s Corporation in Colorado has officially announced that Golden Gates Casino, Golden Gulch Casino, and Mardi Gras Casino have been rebranded to Bally’s Black Hawk.

In a news release on Tuesday, Phil Juliano, executive vice president of casino operations & chief marketing officer at Bally’s Corp stated that this is the initial step in the company’s efforts to rebrand all 14 land-based casino properties in addition to establishing an omnichannel brand for online sports betting, iGaming offerings, and fantasy sports.

He carried on to say “We are proud to offer Coloradans the Bally’s brand and what it has to offer now and months and years to come.”

Bally’s has been making a lot of noise recently. This rebrand follows Bally’s previously launched mobile sports betting app to the Colorado market: Bally Bet. Earlier in the previous month, the operator announced that it had received requisite shareholder approval to proceed with a combination worth $2.8 billion with Gamesys, a global online gaming operator based in the UK.

Juliano said, “Bally’s Reward Card members can now use their card at all three properties to earn Bally’s Rewards, tier status, restaurant discounts, casino multipliers, and more.”

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